a UX designer with 3+ years of experience - A BSc in Computer Science and a shiny MSc in Human-Computer Interaction from University College London 👨‍🎓. I specialise in transforming digital confusion into seamless, intuitive experiences that users actually enjoy. Whether it's crafting clean interfaces, running usability tests that your grandma could ace, or turning user research into design gold, I’m all about making digital products actually work for people 🛠️. Let’s make the web a better place—one witty interaction at a time. After all, life’s too short for bad UX (and endless loading spinners). 😎

Building a Safer and More Connected Cycling Community
A UX-focused campaign aimed at fostering a sense of community among cyclists. This project integrates safety features and social engagement through an intuitive mobile and web interface, ensuring cyclists can ride together and stay connected.

Enhancing Social Sports with Intuitive UX Design
Kick & Connect is a Figma-driven project that enhances the sports experience by connecting players in a social setting. The design prioritizes simplicity and engagement, offering a user-friendly experience for organizing and participating in footballing events around their local communities.

Empowering Individuals with Motor Neurone Disease through Assistive Technology
Embracer focuses on designing a smart arm system for people living with Motor Neuron Disease (MND). This project highlights UX design for accessibility and inclusivity, blending assistive technology with intuitive user interactions.

Redesigning a Leading Fashion Brand’s Digital Experience
The Puffy Website Redesign project focuses on creating a modern, sleek interface for a well-known fashion brand. The redesign emphasizes better navigation, a more refined aesthetic, and an enhanced mobile experience to drive user engagement and sales.

ID-ify

Streamlining Student Registration with an Intuitive App
ID-ify revolutionizes university student registration by replacing traditional ID cards with a seamless mobile app experience. The project focuses on simplifying the onboarding process through innovative UI/UX design, providing a more efficient, tech-driven solution for students and administrators.

PluralAI

Empowering Data-Driven Decisions with an Intuitive Interface
Plural AI is designed to transform complex data analysis into an accessible and intuitive experience. The project focuses on creating a user-centric platform that simplifies data exploration and insights generation. Through thoughtful UI/UX design, Plural AI enables users to make informed decisions quickly and effectively, bridging the gap between raw data and actionable intelligence.